When you think of search engine optimization, you probably think of being found on that ubiquitous Google page—a big white page with a simple logo and a search box and button. (I bet you have it bookmarked has your homepage.) But take time to think about the other “screens” users now have to find your website.
Mobile phones have become one of the fastest growing sources of Internet access. There are over 250 million cell phones in the U.S. alone. Add this reality to the growing usage trend of smartphones like iPhone, Blackberry, and Google Phone, and you have millions of people with mini laptops ready to search for you over a data connection.
The common drill is for users to look up business addresses and phone numbers. “411″ info calls are not cheap, so everyone has the incentive to use their data connection to retrieve numbers. They could be less pragmatic about it, too. Smartphones are great for browsing the Internet. All of this adds up to a whole new channel for website traffic generation.
When you think about this opportunity, search engine optimization takes on a different light. How ready are you for mobile SEO?