I am calling 2010 the year of perpetual planning (and interruptions). Budgets are set, changed, set, and changed again. Interactive marketing efforts shift and alter. It’s hard to get your footing this year (if only for sanity’s sake).
I receive a lot of questions about those must-have, low-cost tactics. Up at the top is always search [...]
Entries Tagged as 'Uncategorized'
Be Ready for Search and Try a Single-Themed Campaign
February 8th, 2010 · No Comments · Uncategorized
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Guest Post: Google Quality Score Measures Relevancy
December 16th, 2009 · No Comments · Uncategorized
Guest blog post by Jerry McGovern, a Content Strategist for Acquisio.
Google was able to establish itself as a search engine behemoth because of its ability to display the most relevant search results, and that relevancy applies to its sponsored results as much as it does to its organic results. Google rewards PPC advertisers whose ads [...]
Tags:Acquisio·adwords·Google Quality Score·keyword ads·maximizing paid search spend·PPC
Secret to Paid Search Success? Try Negativity.
November 30th, 2009 · No Comments · Uncategorized
I am often asked about how we get more leads for less money when we overhaul and manage client paid search programs. Experience helps, but being negative is important, too.
For all of you cynics and pessimists, this is not a rare opportunity to validate your glumness. Sorry. Getting negative in search engine marketing world means [...]
Tags:campaign optimization·negative keywords·paid search·sem
How to Select the Right Keywords for SEO
September 28th, 2009 · No Comments · Uncategorized
If you know anything about CSG Interactive, you understand how much we value keyword research and content. We believe the best campaigns have insights from actual user queries and in-depth content analysis. Very often we uncover scores of keywords that are not top of mind. These new keywords can overwhelm a client. Fortunately, we have [...]
Mobile SEO. Are You There?
September 17th, 2009 · No Comments · Uncategorized
When you think of search engine optimization, you probably think of being found on that ubiquitous Google page—a big white page with a simple logo and a search box and button. (I bet you have it bookmarked has your homepage.) But take time to think about the other “screens” users now have to find your [...]
Tags:cell phones·mobile·seo
Quick SEO Tip
August 3rd, 2009 · No Comments · Uncategorized
Spend one week listening carefully to your customers. What words do you hear? Anything jump out at you?
Make a list and at the end of the week, see how that list jibes with your website and any search engine marketing campaigns.
Tags:customer research·keyword research·search engine marketing·seo
SEO Copywriting Is Not for the Faint of Heart
July 28th, 2009 · No Comments · Uncategorized
SEO Copywriting is challenging. Website owners get glassy-eyed quickly when they take on this task without the help of an SEO content professional. Balancing search engine demands and user readability is a delicate art.
To start, search engines read. It’s that simple. If there’s more content, they are more likely to understand what your site is [...]
Tags:content strategies·keywords·seo·SEO copywriting·site optimization
Target the Right Searchers and See Results
July 21st, 2009 · No Comments · Uncategorized
Search engine marketing gives you a rare opportunity to pause and think about the kind of people you want to attract to your website. The right keyword can attract a quality lead. It’s a good opportunity to spend time examining how you appeal to your target audiences.
I like to start by asking clients some questions:
Who [...]
Tags:research·search engine marketing·strategy·target audience
How Important Is It to Optimize for Bing?
July 14th, 2009 · No Comments · Uncategorized
Microsoft has been a distant third in the search engine race for quite some time, so when Bing hit the scene, I have watched with a careful eye. When clients ask me the question, “How important is it that we optimize for Bing?”, I respond, “Let’s look at the search engine usage numbers.”
Google has dominated [...]
High Rankings Tell Only Part of the Story
June 24th, 2009 · No Comments · Uncategorized
If you are running an aggressive search engine marketing program, I bet you are measuring your rankings, watching the horse race for top positions. But are you stopping there?
For me, the fun starts when we track leads from the engines. With a simple, free program like Google Analytics, we can observe some important metrics.
How many [...]
