I am often asked about how we get more leads for less money when we overhaul and manage client paid search programs. Experience helps, but being negative is important, too.
For all of you cynics and pessimists, this is not a rare opportunity to validate your glumness. Sorry. Getting negative in search engine marketing world means [...]
Entries Tagged as 'paid search'
Secret to Paid Search Success? Try Negativity.
November 30th, 2009 · No Comments · Uncategorized
Tags:campaign optimization·negative keywords·paid search·sem
How Important Is It to Optimize for Bing?
July 14th, 2009 · No Comments · Uncategorized
Microsoft has been a distant third in the search engine race for quite some time, so when Bing hit the scene, I have watched with a careful eye. When clients ask me the question, “How important is it that we optimize for Bing?”, I respond, “Let’s look at the search engine usage numbers.”
Google has dominated [...]
