Spend one week listening carefully to your customers. What words do you hear? Anything jump out at you?
Make a list and at the end of the week, see how that list jibes with your website and any search engine marketing campaigns.
Entries Tagged as 'search engine marketing'
Quick SEO Tip
August 3rd, 2009 · No Comments · Uncategorized
Tags:customer research·keyword research·search engine marketing·seo
Target the Right Searchers and See Results
July 21st, 2009 · No Comments · Uncategorized
Search engine marketing gives you a rare opportunity to pause and think about the kind of people you want to attract to your website. The right keyword can attract a quality lead. It’s a good opportunity to spend time examining how you appeal to your target audiences.
I like to start by asking clients some questions:
Who [...]
Tags:research·search engine marketing·strategy·target audience
